Oversee the design, creative direction, and execution of global brand creative strategy across all touchpoints, including brand campaigns and events
Lead, direct and consult on data-driven information design
Lead, inspire, enable, and energize the Creative team, including designers, content strategists, creative strategists, brand marketers, and program managers
Review, critique, and guide work generated by the team and creative agency partners
Provide thought-leadership in establishing, implementing, and improving direction, goals, and processes for the team, aligned to global company goals
Manage the Creative Services department
10 Trusted Authentication Methods for E-Signature Transactions
Creative Lead, Brand Identity and Design Director, Spencer Stuart, Chicago, IL 2014-2019
Collaborate with 20 peers to deliver 220 design projects per year.
Increased marketing team productivity by 80% through revamping workflow tools and processes.
Redesigned and direct corporate global brand identity which resulted in a 300% increase in website traffic.
Led creative direction on interactive digital articles resulting in 2-minute average user engagement with an average 10% click-thru rate
Lead a 3-person in-house creative team, with additional management of 6 contractors in graphic design, illustration, web, and video.
Cut $100,000 from the annual graphic design budget through the management of stock photography and video.
Management of 3 external agencies and 2 print vendors.
To see them live:
The challenge was to take a long article and condense it into a thoughtful interactive experience that would drive the reader back to the full article on the company website. This piece set the bar for what our interactive experiences should be.
This was a UX design for one of our summits. My graphic designer contributed the assets.
I used the online quiz concept to illuminate a sidebar in an article, which ends on a click-back to the full article. This experience had a huge click-thru rate, and a very low drop rate. It was the most successful of our interactive experiences.
Travel and Tourism Culture Roadmap
After launching the Culture interactive experience, this was the next piece done using that model. This has been a very successful UX experience.
In collaboration with an external agency, this experience combines all of the board index data to illuminate global trends.
Spencer Stuart Board Index 2018
An example of a landing page for a large marketing campaign.
Northern Trust acquired the financial data company, Emotomy. This Round-1 document explains to the client my logo design process, along with my recommendations for logos to consider. This document is an educational tool as well as a decision-making tool.
The client’s directive was to design logos that spelled the unusual company name phonetically - a direction I disagree with. The other request was to make it look “techy.” In this presentation, I am building the case that both directions do not serve the overall purpose of the logo, which is to tell the company story and reflect the customer experience with Emotomy.
Brand identity design for ICPH, a holistic healthcare center. Also, I designed the cover of his book.
Nick's Book
Presentation template system design and development for Clareo, a strategy consulting company.
Brand identity collateral build-out and PowerPoint template system for WGroup, a management consulting firm with a peer-to-peer approach to IT optimization and transformation.
Winning creative strategy pitch collateral for $100M deal with Coca-Cola Enterprises.
Winning creative strategy pitch collateral for Hydro One, an electricity transmission and distribution utility serving the Canadian province of Ontario.
Creative strategy pitch for Starwood, internally code named "Project Orchid.”
